Your company logo
There are a few things every company should know in keeping track of digital assets. There have been many times I have asked clients for logos, in particular and they say, “Well, I can’t find it.” or “I cannot seem to get a hold of our old designer.” It is fair for you to ask for the final files that created your logo. In fact, any designer worth a salt will make sure you have a copy of your final logo in the formats you need moving forward. Insist on layered files or the vector final version of your important digital brand file.
Small to large scale print projects will have rounds of proofs for changes prior to finalizing the work for the printer. Once you have approved the files for print ask for a copy of the final files submitted to the printer for your own archives. Your design can still make changes for future printing, but you always know you have the originals should your designer decide they need to travel to New Zealand for a year. Oh, and make sure they include the fonts, to many times we have received artwork for printing on disc labels and packaging with no fonts or fonts not outlined and this can cause delays and printing problems.
Social Media backgrounds
Like your logo you want to make sure your branding across your social media channels is consistent. Using templates for background creation can help keep things congruent. Make sure you keep these organized for future changes and that if done in house use graphics and logos you already have archived. By saving all your graphic assets form the start, they can be easily accessed for web, graphic or other advertising projects.
Your checklist for graphic assets to be archived
- Logo files, original with fonts and outlined files or layered files
- Company graphics or photos
- Any copy written material from letters, testimonials or other marketing material
- Final approved printer files with proofs
- Social media graphics and background templates
- All of the above that might pertain to your website